Slogan
Trusting what's simple. 

Core values: 
The core values are simplicity, curiosity, and action. 
Simplicity because the embracing the simplest things lead to curiosity 
Curiosity because it fuels passion, which is an urgency to take action. 
Action will be nothing without is foundation, that why people need to remember simplicity 

Color palette 
My entire color palette is shades of red, for example the darkest color on my website is 1B0909, black is 000000. This is to symbolize the reassurance to embrace simple elements that my brand is built on.